Tag: Insurance

Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic

Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic

By Pierre Bouvard
Auto insurers, always strong users of AM/FM radio, increased their commitment in 2020 despite the pandemic. Here's how a spend increase on AM/FM radio drives incremental reach, search, and site traffic for auto insurance brands.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

By Pierre Bouvard
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.
Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

By Lauren Vetrano
By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here's how one insurance company did it.
What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

By Pierre Bouvard
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.